Whether you are designing your first logo, or considering a company re-branding, this workshop will teach you the fundamentals of designing a great logo. We will break down the often complex logo design process and share with you her approach to branding. She will discuss what makes a strong logo that will stand the test of time, as well as possible pitfalls to avoid. You will learn how to get your creative juices flowing, the basics of choosing colors & fonts, the various logo file formats and when to use them, and the key differences between logos in print & logos on the web. Feel free to bring your logo and share it with the class for feedback in an end of class critique.
Professionally designed marketing materials can help a company look its best, extend its reach, and increase sales. This workshop will help you step up your design skills and create more effective marketing campaigns. Alison will offer expert design tips; cover color theory and typography, and talk about trends in design. Bring something you are working to share with the class and receive feedback.
Rather than traditional UI/UX, the next big breakthrough in design will be to one where you remove all choices from the user, and use predictive modeling to give an outcome to liberate them from so-called “decision fatigue". In this talk, we’ll explore some implementations of Anticipatory Design, discuss areas where it is done well, and issues with the overall movement.
Edit photos like a pro even if you’re a beginner! This course will teach you the most effective photo-editing techniques for straightening, cropping, brightening, color correction, sharpening, cloning out imperfections, optimizing images for the web, adding type to your photos, and more. A useful crash course for those new to Photoshop. You do not need to have a computer for this workshop, but you’re welcome to bring one to maximize your experience.