Do you want to know how to use video marketing to build a loyal online community and attract new clients? Videos receive 3x of engagement than any other type of content yet less than 20% of businesses are currently using video marketing for their business. The good news is that it no longer requires an extensive budget or hours of time to create powerful videos for your business. This workshop will teach you the importance of live video and how to create powerful videos to increase your visibility and credibility. You will also get access to the top tools for creating high quality live videos on any budget in less than minutes!
Social media is now a necessary component of business marketing. The most successful businesses on social media have developed a smart marketing strategy that includes setting goals and objectives, utilizing the best tools to engage with their target audience & consistently analyzing their ROI. In other words, there is A LOT to do when it comes to social media. As a busy entrepreneur, how can you do all these things above and still manage the other stresses of your business?
People like pictures – on every social media platform. There are over 300 MILLION photo uploads to Facebook every day! Do you have difficulty finding or creating dynamic images that stand out for your website and social media? Do you struggle choosing the images that people want to share and comment on? In this class, we will cover the essential images you need, what type of images work best (product, action, behind-the-scenes), and how to choose the best photos (color, composition, etc.). You will also discover some easy tips for taking better everyday photos – even with your cell phone!
Pinterest is one of the fastest growing social media platforms! In fact, it is estimated to have a reach of 47.1 million people in the US alone this year! Don’t miss out on this visually-rich social media that generates more referral traffic that LinkedIn, YouTube, and Google+ combined! While Pinterest does work well with retail businesses, you will learn techniques to market service-based businesses, too. Discover the essential elements of an optimized business account, tips to grow your following, creative ways to share your product/service, methods to engage prospects and drive them to your website, and how to quantify your bottom line.
Stop-motion animation is a simple and fun technique to promote a business on social media. It's equal parts camera, computer, and imagination. There are many ways to shoot, edit and finalize a stop-motion short: we'll cover the simplest using an iPhone, iMovie, and YouTube. By the end of the class, you'll have the tools to create a simple stop-motion animation in less than 30 minutes!
Video is a powerful tool. If a picture is worth 1000 words, then video is worth 24,000 words per second! We will talk about making your own video, the many tools you can use, places to upload your video, how to hire a professional and overall best practices. Make a little magic with video! Bring any cameras you use currently, and YES – expect to use them!
Bottom Line: If you're not having fun, you're doing it wrong. Come to FUNstagram, share ideas, apps and way we can take joy in our social media adventure! Come to class with Boomerang, Layout & the Hyperlapse App downloaded! (All Instagram Affiliated Apps!) We will take a photowalk, explore hashtags and yes, we WILL be taking SELFIES!
It’s BIZ-ness time! Instagram has 500 million active users. Learn how to harness Instagram to better reach, and ultimately grow your audience for your business, nonprofit or brand. In this class we will explore the ways brands are reaching customers using this social media platform. Learn about free & paid advertising options, resources and a few good photo tips all in one action-packed class. Come already logged into an Instagram account. Suggested apps to download ahead of time: Boomerang, Layout, Hyperlapse, Phonto, Font Candy or another Photo Text App.
In this lively, interactive presentation, you will get the inside scoop on what it’s REALLY like to run a growing Facebook Group! Learn what works and what to avoid from the beginning in order to start off strong and grow the group you want. You will also get some tips on how to make your Facebook Groups more engaging, FUN and how to turn a profit from it, too!
In this course, you will learn to research and identify eye-catching, thought-provoking, and engagement generating content. You will learn how to elevate your content for a targeted impact and we will look at how and when to mix content through video, images, text and audio. We will discuss how and where to share your content on Website/Blogs, Social Media, Landing Pages, Forums, Q&A, and Article platforms, E-newsletters & Video & Podcast Sites. Finally, we will discuss the power of content curation, what to share to get more shares. You will leave this workshop excited to get started creating amazing content.
It is time to integrate smart technology into your marketing and communication efforts. I am a Data Diva, I believe Data isn’t everything it is the only thing. In this class, we will discuss marketing tools to help you research: Industries, Competition, Target Audience, Influencers, Trending Topics and Keywords for Content and New Ideas. We will also look at tools to help you quantify and qualify your marketing efforts: Create, Automate, Monitor and Analyze. You will leave this class equipped to begin the process of understanding how your content and marketing pieces are being consumed and shared so you can make smarter, targeted marketing decisions.
Why is your Facebook page so stagnant, why aren’t you getting business from Instagram, can you get business from Pinterest, and why do you have a website that no one knows about? Successful business marketing is comprised of Great Content, Analysis and Creative Recreation, Genuine and Consistent Engagement, Frequency & Consistency, Targeted Pushes to the Right Audience and Money. In this course, we will discuss why you HAVE to spend money in marketing. You will leave with a taste of how digital ads drive traffic to your website, build an online community, and sell services and products. We will discuss Facebook and Instagram ads, Retargeting ads, and Content Advertising.