With the popularity of 25% of all websites running on WordPress, it’s important to properly maintain your website to decrease the likelihood of it getting hacked. A successful exploit allows malicious people to expose your site visitors to malware, increase site load speeds, and reduce your search engine rankings - no matter the size of your website. In this session, you will learn how to prevent common hacks and best practices for keeping your WordPress site healthy.
Prerequisites: A desire to learn. Bring your laptop.
What is the best way to optimize your WordPress site for search engines? In this session, you will learn on-site SEO best practices, focusing on how to structure your WordPress website and format your content so your site gets indexed properly. Demonstrations will include how to setup search-engine friendly URLs, free SEO plugins, optimize page structure and images, and how to analyze content.
Staring at a blank page when you sit down to write your web copy? Maybe you've tried a million and one templates, or listed out benefits instead of features until you're blue in the face, but you're still not getting those clicks and customers. In this workshop you'll learn how to authentically tell your brand story, and how to weave it into your website's most crucial pages and posts.
Starting a blog is a great idea they said...it will be easy they said...but then you tried writing, and well, it wasn't so easy. If writing isn't your full time job it can feel daunting and draining to create content that your audience actually wants to read. The good news is, once you learn a system for writing blog posts it can become easy (and dare we say breezy). In this workshop you will learn a formula to create a simple but sizzling blog post in 30 minutes or less!